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Tish vs. The Big Box Stores

The home improvement centers and big box stores in the U.S. are marketing their flooring services in manner that may come as a surprise to many consumers.  These massive companies are attracting thousands of prospective buyers to their flooring departments with “$79 Whole House Installation” gimmicks or in some cases “70% Off!”.  One can’t help but wonder: 70% off what,…

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Top 3 Money Saving Tips

Here are three ways to save significantly on your flooring purchase.  (It is very unlikely that you will find these on any other flooring website): 1. Consider “Unbranded” Products When you visit a home improvement store or specialty flooring retailer, you will often be directed to their most profitable lines.  These may be presented with glossy signage or slick lifestyle photos on…

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Professional Spotlight: Drake Interiors

Cathy Chitwood is a Carmel-based interior designer and an allied member of the American Society of Interior Designers (ASID).  Cathy is Chief Interior Designer at Drake Interiors.   She attended Ball State and IUPUI.  Cathy’s career began to take shape in 1988.  She has worked with a variety of residential and commercial clients in Indiana and has participated in Decorator Show Houses as well as numerous commercial and residential…

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“It’s like having a personal shopper for flooring”

Tonya and Daryl W. live on Indy’s west side with three small kids ages 3 – 8.  They were hopeful to find a flooring company that would work around their full time jobs and erratic schedules.  It would be a huge inconvenience to travel to retail stores around town – they wanted samples brought to their home.  And the couple needed to finance their purchase since cash flow…

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Warehouse Pricing … really.

We are asked regularly, “How do you sell for so much less than the home improvement and warehouse stores”?  We don’t have a secret formula.  In fact, we are proud of our disciplined approach to business.  It’s simple: 1) We contain our cost of goods. We buy large quantities of flooring products in bulk and we often pay our suppliers…

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