Carpet can be a sponge for odors. From pet smells to cigarette smoke to the smell of last night’s fish dinner, over a period of time it all can seep into the fibers of your carpet and make for an unpleasant living experience. If you live there full time, you may become used to the smell and stop noticing it, but if you’re trying to sell your house, rent an apartment or have someone who suffers from allergies or asthma, it can be a big problem. Before, you didn’t have much choice but to rip the carpet up and start over.

But those problems may be behind you. Magic Fresh®, a new carpet from Beaulieu, has some of the most innovative technology we’ve seen lately. The carpet works on the same principle as a box of baking soda in your refrigerator: it absorbs the smelly particles in the air and breaks them down. These smaller particles are released odorlessly into the air as CO2 gas. The carpet itself doesn’t take on any of the bad smells, and you’ll find your entire home smell noticeably better.

But does it actually work? Yes! In a clinical trial, Magic Fresh carpet removed 80% of pet odors and 90% of cigarette smoke odors—and that’s after just 90 minutes. The carpet can be vacuumed and steam cleaned like any other, and never needs to be re-treated to keep its odor reducing powers. It also lasts about as long as traditional carpet.

Who’s a good candidate for Magic Fresh carpet? Smokers, pet owners (especially those with older pets) or any other homeowners who might be concerned about strong odors affecting their resale value. It can also be a cost-saving measure in apartments and rental properties—no need to repaint or spend thousands of dollars removing odors. You do need to be careful about installing Magic Fresh in a room where you want certain odors. We’ve heard about a client who installed Magic Fresh in a small enclosed conservatory filled with blooming flowers. After installing their new carpet, they couldn’t smell the flowers anymore! Magic Fresh eliminates most odors in its path, even the pleasant ones, so keep that in mind.

Interested in installing this new carpet in your home or rental property? Contact Tish Flooring. An Indianapolis flooring company, we’re dedicated to keeping up with the latest in flooring technology, and helping you find a product you’ll love.